School of Popular Music (SOPM) is turning five this year and to celebrate they are setting an unusual world record – ‘the most amount of milk produced by a dairy cow in one minute’.

The SOPM Voices Group is going to sing to a Guernsey Cow while it is being milked in an attempt to break the current world record of 2.25 litres in one minute.
Tyler Edmonds, managing director of SOPM said: “It sounds bonkers, but we got the idea after reading research about how cows produce more milk when they listen to music. So we thought ‘perfect!’ and merged our love of Guernsey with music – what is more iconic than the Guernsey Cow!”
According to a study done in 2001 at the University of Leicester, a pair of psychologists showed that slow music did, in fact, increase cows’ milk production by 3% as compared to fast music which had no effect.
Guernsey Cow auditions have already begun and local Farmer Rodney Dyke will be hand-milking the winner on the day. Tyler is confident that they’re in with a chance: “It is our belief that with the collective power of music we can help push Rodney and his dairy cow over the line and claim the World Record.
“We really hope we manage to smash it! If anyone wants to get involved by becoming an event partner and sponsoring our attempt, or by joining in and singing on the day then just contact the school.”
The milking event is taking place on Saturday, 21 July 2019 at the Vintage Agricultural Show, and is one of five events that the School of Popular Music will be embarking on during 2019 to celebrate their fifth birthday. There is also a concert in the pipeline and an exciting partnership with BBC’s Children in Need.
Please contact Tyler Edmonds on 01481 244833 or [email protected] for more information or to arrange interviews.